Hi– I'm Joelle Dunkley.
Art Director & Web Designer
Miami-based, Jamaican-born creative who’s passionate about innovative solutions through Art Direction & UX/UI.
I’m a passionate, inquisitive, and creative team player, who is enthusiastic about design. In my free time, I like to think up shark tank inventions and plan my entire life on Excel.
W O R K
Neon Jungle - Soho House Miami
When SoHo House Miami asked us how to get more under-27 members, we decided to throw a party. Shocker. I worked with a brilliant team to throw a party that combined two of 2019’s biggest hits: neon colors and jungle print.
Creative Director & Event Planner
Event Team: Joelle Dunkley, Matthew Karas, Josephine Argento.
ART DIRECTION
EVENT PLANNING
INVITATIONS
MENU DESIGN
PHOTO BOOTH DESIGN
Orange Umbrella Branding
Small successes sprout big opportunities. Orange Umbrella started in 2017 as the university’s first student consultancy. From a singular logo to a fully-fledged brand book, I created Orange Umbrella’s new brand identity through concept, art direction, and design.
Creative Director
Concept: Joelle Dunkley, Matthew Karas
Art Direction: Joelle Dunkley, Matt Karas, Caitlin Costa
Design: Joelle Dunkley, Matt Karas, Caitlin Costa, & Micaela Abuhayar
Copywriting: Matt Karas
BRANDING
CREATIVE CONCEPTING
STRATEGY
ART DIRECTION
Go Get Em’ Dog - Wienerschnitzel
How do you make the hot dog a pop culture icon? You make it the perfect meal for any moment in people’s hectic and hyperconnected lives. In the Go Get Em’ Dog campaign, I did art direction, design for social media posts, web and OOH placements.
Art Director - National Student Advertising Competiton (NSAC)
ART DIRECTION
KEYNOTE
360° CAMPAIGN DEVELOPMENT
Cuba Libre - Coca-Cola
It’s no secret Coca-Cola's main goal is to bring people together. But how do you share a Coke in a country where you can’t sell your drink? The best way to smuggle Coke into Cuba is to do it in plain sight. The best part? If you drink it all, there’s no evidence. ¡Cuba Libre!
Art Director
Team: Joelle Dunkley & Matthew Karas
CREATIVE CONCEPTING
STRATEGY
AGENCY PITCH
ART DIRECTION
Networx - Johnson and Johnson
Partnering with a global company like Johnson & Johnson, we created NetwoRx. Networx uses blockchain’s accountability and transparency to prevent doctor shopping, multiple prescriptions and addiction.
Art Director
Team: Joelle Dunkley & Matthew Karas
CREATIVE CONCEPTING
STRATEGY
ART DIRECTION
AGENCY PITCH
Walk ‘Em Like a Dog
It would take a larger-than-life figure to get dog owners to switch from harmful collars to harmless harnesses. With the “Walk ‘Em Like A Dog” campaign,
Chewy can catapult underground icon Saucy Santana and dog harnesses to
super-stardom.
Art Director
Team: Joelle Dunkley& Matthew Karas
CREATIVE CONCEPTING
STRATEGY
ART DIRECTION
The Uncomfortable Truth
Nothing’s worse than wet socks… well, except for sewage in your water. For the Creatives on the Beach competition, teams had two hours to come up with a viral instagram campaign raising awareness about sewage in the Miami waterways.
Art Director
Team: Joelle Dunkley& Matthew Karas
COMPETITION
CREATIVE CONCEPTING
STRATEGY
ART DIRECTION